Why a Keynote Speaker is the Key Moment of Your Event: Understanding the Benefits and Importance

by | Feb 21, 2023


When it comes to events, the term “keynote” is often associated with a central and critical aspect of the program. This term has roots in the world of music where the keynote is the central or fundamental tone that sets the pitch for the other notes in a piece of music.

In the same way, a keynote speaker sets the tone and direction for a business event by providing a powerful message that sets the stage for the rest of the program.

When planning an event, your goal is to create an unforgettable experience for your attendees while also achieving a return on investment (ROI) for your organization. One way to achieve this is by bringing in a keynote speaker that is both engaging and relevant to your audience. For businesses, this is especially important as they look to showcase their commitment to innovation and development.

So, why is a keynote speaker so important? Here are two reasons:

1. Provides a Strong Return on Investment (ROI)

Research has shown that keynote speakers can provide a strong ROI for businesses. A study by the International Association of Professional Speakers (IAPS) found that businesses that invest in keynote speakers can see a return of up to four times their investment (IAPS, 2019). The Harvard Business Review (HBR) found that the ROI of keynote speeches can be significant as attendees are more likely to engage with the host organization and remember their brand (Koh, 2016).

2. Sets the Tone and Direction for the Rest of the Event

A powerful keynote speech will inspire and motivate your attendees, setting the stage for the rest of the program. This can have a significant impact on the overall success of the event which is why choosing the right keynote speaker is so important.

When you’re looking for a keynote speaker who is both memorable and relevant to your business event, then look no further than Shelley Row, founder of Blue Fjord Leaders. She has committed her speaking career to creating transformational experiences for your audience.

As a Certified Speaking Professional, you get impactful, practical results presented with energy and engagement. Hear what past audience members have to say about Shelley’s engaging and relevant presentations.

Jennifer Brehler from the San Diego Humane Society says, “Shelley is an excellent, engaging speaker and provides extremely relevant information. She’s a great storyteller.”

Chris McGolgan from Stanford Health Care adds, “Shelley takes the touchy-feely and explains it from a business and leadership perspective.”

Denise Pope from Tower Fed Credit Union describes Shelley as “insightful, high-energy, and powerful,” while Rachel Schooley from Wells Fargo says, “It was fun, interactive, engaging, and helped me learn about myself.”

Ready for a dynamic keynote?  Click here to invite Shelley to speak at your next conference or event.


IAPS (2019). The Return on Investment of Keynotes Speakers. International Association of Professional Speakers.

Koh, J. (2016). The Power of a Great Keynote Speech. Harvard Business Review.


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Author Byline: Founder and CEO of Blue Fjord Leaders, Shelley Row P.E. CSP, was named by Inc. Magazine as one of the top 100 leadership speakers. Professional engineer and former senior executive, she was recognized as one of the best minds in advanced traffic management systems.

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