Persuasion: It’s Not About the Facts

“Just the facts: they speak for themselves.” Don’t they? Not so much. From my technical background, I have observed a fact-based approach to persuasion many times but rarely successfully. It’s no wonder. The brain isn’t designed to respond to facts alone. Analytical...

Three Steps to Manage an Emotional Conversation

The work day started as usual —a long, tedious commute for a meeting-packed day. Lost in thought, I strode past our administrative assistant, Melinda, and into my office intent on reviewing and prioritizing the day’s actions before interruptions started. Just as I sat...

Four Ways to Counteract Unintended Bias

Everyone has biases. The only thing worse than having a bias is not realizing that you do. It is in the knowing that there is opportunity to manage unintended bias. Humans are designed to crave relatedness. Millions of years ago your tribe was key to survival. Quickly...