Four Steps to Cultivate Aha-Moments

“Whereof what’s past is prologue,” wrote Shakespeare in The Tempest. When applied to stable businesses, that statement has a ring of truth. However, for entrepreneurs in emerging industries where new ways to do business or entirely new businesses show up, past is not...

Persuasion: It’s Not About the Facts

“Just the facts: they speak for themselves.” Don’t they? Not so much. From my technical background, I have observed a fact-based approach to persuasion many times but rarely successfully. It’s no wonder. The brain isn’t designed to respond to facts alone. Analytical...